News
RedTie has global ambitions for Ipex
Web-to-print specialist RedTie has secured a distribution deal with a significant player in the print market.
"We will reveal a big strategic partner by Ipex," said chief executive Marian Stefani. "We've always refused to private label our software even though people told us that without going the OEM route we'd be dead within six months. In fact, I think the converse – it has saved us."
Stefani was tight-lipped on further details of the deal, except to say that RedTie would retain direct responsibility for support and service.
The company's RedTie Template (RTT) and RedTie Quote (RTQ) software is being rewritten to move from a functions-based approach to services. It said the move would speed up the introduction of new features, enhance the customisation of the tools and make it possible to offer tighter integration with other products, such as MIS.
In 2010, the group plans to extend its global reach and to move beyond the print and marketing sectors that it operates in today.
Although 60% of its business is still in the UK, in the past year it has expanded to cover the US, Australia and India. In the coming year, it has set its sights on South America and China, and is currently translating the software for those markets.
However, Stefani said: "[For overseas markets] it's about understanding the local business rules as much as the language. For example when we went to the US we had to adapt the software to its very different tax and delivery requirements."
Stefani: Not going the OEM route 'saved us'
Comments
Kelvin Bell - 09 February 2010
Great news for Red Tie, any braking down of the barriers to market allowing end users easier access to affordable solutions can only be a positive. Their success shows that it is not all doom and gloom and there are companies out there such as ourselves and RT who can help where appropriate. It is our responsibility to ensure our products are easy and secure to use, we operate in a responsible manner to ensure sustainability and we don't get ahead of ourselves in growing too quickly. We have been going strong for nine years conquering such challenges as language and localisation \(tax & delivery) amongst many others to offer a strong, affordable and robust web-2-print solution. Good luck RT!
Kelv
Vpress.co.uk
Liam Crane - 09 February 2010
Well done RedTie. A great team with a great, user friendly product. The introduction of new features and enhanced customisation will make a fantastic tool even better!
Liam Crane
Packpost Solutions
Peter Piper - 09 February 2010
Well done Phil / Marion & co, hope this deal makes all that hard work worth it, glad to hear things are going well.
William Joyce - 10 February 2010
Well jolly well done RedTie -- but what exactly has RT done? Secured a deal with an unnamed player on unnamed terms. This may or may not be jolly good depending upon who the player is and what the terms are.
More seriously, whilst I can see the attractions of W2P to the printer as a Trojan Horse for locking in the customer, for the empowered user it is an insidious betrayal of the principles of the micro computing revolution your forefathers fought so hard for. Read Animal Farm! To the barricades fellow Jacobins, defend the Commune!
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